Your Syndication Partners Should Canonical To You Or They May Outrank You On Google

Danny Sullivan from Google spent the past couple days defending Google on why a syndication partner, like Yahoo News, outranks the original place Yahoo got that content from. In short, Yahoo is not using a canonical tag to tell Google the content is from a specific partner. So Google picks the best option it is […]

Your Syndication Partners Should Canonical To You Or They May Outrank You On Google

Danny Sullivan from Google spent the past couple days defending Google on why a syndication partner, like Yahoo News, outranks the original place Yahoo got that content from. In short, Yahoo is not using a canonical tag to tell Google the content is from a specific partner. So Google picks the best option it is […]

Your Site Should Speak Your Customer’s Language: A Guide to Hreflang Tags

So you want to start targeting international customers? That’s great! All you need to do is translate your content, right? Google will certainly do the rest. Unfortunately, while we like to think that Google does all the heavy lifting for us when it comes to finding customers around the world, that’s not the case. We […]

Your 3-Step Guide to Creating a Successful Review Acquisition Strategy

Posted by McDermottWouldn’t it be nice if you had an easy way to learn about your competitor’s deepest and darkest secrets? An ethical way to peer inside their business — anytime you wanted? Your competitor’s review portfolio provides you with just that. And conducting an audit of their portfolio will give you precious, must-have data […]

Younger users rely on snippets and knowledge panel, often don’t click, survey says

Yet ‘position zero’ doesn’t always win says survey, which reveals relatively discerning users. Please visit Search Engine Land for the full article. […]Yet ‘position zero’ doesn’t always win says survey, which reveals relatively discerning users. Please visit Search Engine Land for the full article.

You’re about to miss SMX Advanced. Get your ticket now!

T-minus two weeks! Will we see you in Seattle? Please visit Search Engine Land for the full article. […]T-minus two weeks! Will we see you in Seattle? Please visit Search Engine Land for the full article.

You Want Google To Stay Stagnant & Not Improve?

As you know, Google is making efforts to update their GoogleBot to crawl the more modern web. We reported it about it last week. But that bothered at least one SEO who complained that they worked on all these workarounds and now Google is going to ditch those workaround when this new GoogleBot goes live.In […]

You Want Google To Stay Stagnant & Not Improve?

As you know, Google is making efforts to update their GoogleBot to crawl the more modern web. We reported it about it last week. But that bothered at least one SEO who complained that they worked on all these workarounds and now Google is going to ditch those workaround when this new GoogleBot goes live. […]

You might start seeing Google Ads’ automated recommendations in more places

In a new test, recommendations show on related areas in the web UI. Please visit Search Engine Land for the full article. […]In a new test, recommendations show on related areas in the web UI. Please visit Search Engine Land for the full article.

You Got Work To Do If Robotted Out Pages Is Out Ranking Your Content In Google

Google’s John Mueller said on Twitter that if your content on your site is being outranked by robotted out pages, then you got work to do. In short, if you have a page on your site that you used the robots.txt file to tell Google not to crawl and it still outranks other relevant content […]